[리서치페이퍼=Cedric Dent 기자] Intel Corp.has demonstrated new technology intended to help stores and customers make shopping a more efficient and enjoyable chore.
Intel’s Response Retail Platform, which it previewed at the National Retail Federation conference in New York, is intended to make shopping a breeze.
Shoppers flipping through shirts on a rack, for example, could be alerted if the store doesn’t have the item in the right size – or if the proper size is not on the rack, but located in the store’s backroom storage area.
Shoppers in a fitting room could use the technology to request a different size to try on.
The technology is based on RFID tags that are attached to items that are for sale.The tags allow a central computer system to determine wirelessly whether certain items are in stock and where they are located.They can also let the store know when customers need the assistance of a flesh-and-blood sales clerk.
Levi Strauss has said it will use the system to track inventory within its retail stores and to alert clerks regarding conditions that need their attention – when clothing is left in a dressing room, for example, or when a store shelf is empty.
Of course, the system will also track sales, promotions, customer traffic, and other marketing data.
Intel says it is establishing a $100 million budget to support the development of retail technology, similar to the fun it set up for building more intelligence into cars.
The fund and the Retail Response Platform application were announced at the National Retail Federation conference in New York.