Microsoft India and Tata Motors Ltd.have announced the terms of a deal under which the two companies will collaborate on the technology required to personalize the driving experience for owners of Tata automobiles.The news came in a joint statement from the two companies.The firms described their partnership as a strategic collaboration.

The two companies announced that they would demonstrate their vision of an enhanced driving experience when they exhibit at the Geneva International Motor Show on March 7.The companies will preview a prototype automobile that has been enhanced with technology developed by the partnership.

"Using IoT (internet of things), AI (artificial intelligence), and machine learning technologies, we will provide vehicle owners in India and across the world a safe, productive, and fun driving experience," said Anant Maheshwari, president at Microsoft India.

According to Tata Motors CEO Guenter Butschek, the partnership between the two companies will create new revenues for Tata.Car buyers are increasingly seeking value-added services from consumer products, he said, including cars.That should help Tata boost revenues and gain a competitive advantage in the Indian automobile market.

Established in 1945, Tata Motors is based in Mumbai, India.The company, which employs 60,000, produced revenues of $42 billion in 2016.